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Thought Factory

Technology Matters!

Technology has been heralded as the tool that will expedite the entire evolutionary process of human beings. Technology has boomed over the last 40-45 and has taken over mu...

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Bollywood

Amitabh Bachchan To Feature In Social Ads For DD Kisan

Bollywood mega star Amitabh Bachchan has been roped in for a social ad campaign and will feature in audio visuals, radio jingles including field publicity for the latest ch...

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Trending

60 Powerful Social Issue Ads That’ll Make You Stop And Think

We’ve seen some great public service campaigns recently which made us wonder – why not do posts on the best ones in the last couple of years? We scoured the int...

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Trending

Soon Consumers Will Be Regulators…

A few years ago, global consumer goods giant Unilever found itself in a sticky situation. A new advertisement for its margarine Flora, had sparked a huge row. The ad showed...

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Trending

Upworthy’s Native Ads Generate More Than $10 Million Revenue

When Starbucks wanted to share the uplifting story of how its local events helped a deaf woman discover a large, supportive community, the coffee chain turned to a somewhat...

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Environment

Gwynne Dyer: Climate change supercedes all of the world's other problems that arose in 2014

The main purpose of year-end reviews, of course, is to hold the ads apart. But they can also serve as a kind of annual check-up on the political health?and also on the econ...

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Thought Factory

Audience Engagement – Embracing the Second Screen Revolution

Today, TV watching has become an activity that has moved away from the traditional living room scenario where a family sits together and watches a particular programme. Ind...

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Bollywood

MARD Farhan Akhtar and Google India introduces social campaign for women’s empowerment

Google and Farhaan Akhtar have unveiled a ReachForTheSky/MARD joint initiative with the aim of getting more women across India online. Or to put it more precisely, the tech...

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Sustainable Development

Ad makers take ban on fairness ads in their creative stride

Last week, the Ministry of Information and Broadcasting (MIB) ordered broadcasters not to air advertisements that violated the Advertising Standards Council of India’...

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Sustainable Development

Tobacco use by adults below 25 may soon become illegal

Government mulls changes in law to prevent surrogate ads by tobacco companies Adults aged below 25 years, who are in the habit of smoking or using other tobacco products, t...

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